SEO # What is rel=”nofollow” and where to use the same?

In our SEO series our last article which was SEO # Are alt tags useful and should they be used we discussed the usage of alt tags and if they are useful for search engine optimization. Today’s topic relates to rel=”nofollow” we will try to explain what rel=”nofollow” is and where you can use the same.

What is rel=”nofollow”?

The attribute in anchor tag rel=”nofollow” is used whenever you do not wish to pass your own page’s page rank to the page on the link. Remember in our previous article it was explained that whenever you add a link on a page the page’s page rank is shared with that linked page. Thereby allowing the google bot to pass on the benefit to the linked page. So use rel=”nofollow” on all links which you do not want to pass on the benefit of your own page’s pagerank.

Where not to use rel=”nofollow”?

As explained above you use the attribute on links which you do not want to pass the page rank to. So remember while adding the attribute where you want to pass the page rank and where you do not. It is up to you, but according to the general rule of thumb do not add the attribute to pages of your own website or of your own other domains like e.g. if you own domain abcd.com and want the page rank of wxyz.com to pass on to abcd.com then do not add the attribute to the link of abcd.com on wxyz.com.

Where to use rel=”nofollow”?

Use the attribute on links which you consider to be spam and useless. For example, if you have a website which allows users to add a profile or you run a forum there is a surety that the users will try to spam their links and pass on the page rank benefit to their links. Be sure to add a rel=”nofollow” to those links. Anywhere on your website any link which can amount to spam or is useless should have a rel=”nofollow” added to it.

Where to use rel=”nofollow” on your own website?

It is recommended by google to not use the attribute on your own website and that you should allow google bot to crawl your website and adjust your website’s page rank by not adding rel=”nofollow” on any of the links. However you can do the same if you really want to do without affecting the page rank’s of all other pages.

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